Aaron Wall

Why SEMPO does Not Work

Why SEMPO does Not Work 29 July 2004 What is SEMPO? SEMPO is the search engine marketing professionals organization. What is the Goal of SEMPO? "SEMPO is a non-profit professional association working to increase awareness and promote the value o... Read >

Delusional Search Engine Optimization & SEO Tips

Delusional Search Engine Optimization & SEO Tips May 8, 2004 Why do People Become Successful? Usually it is the result of having extreme natural gift or a passion for a topic. Sometimes success is a function of luck. On the web it is the syndication ... Read >

6 Tips for Choosing an SEO Company

6 Tips for Choosing an SEO Company January 2004 Signs of Scams First we will start off with the low hanging fruit. I do not recommend anything in the Black Hat SEO directory...its bad stuff! Anyone who guarantees a ranking prior to seeing your sit... Read >

The SEO Vent

The SEO Vent December 2003 When you pay zero down you can rest assured you are getting exactly what you paid for. As a person learning, performing, and teaching internet marketing I take great pride in helping people avoid scams. Not only do I pers... Read >

PageRank: a True Commodity

PageRank: a True Commodity 29 July 2004 What is PageRank Worth? Whatever people are willing to pay for it. Nothing more, nothing less... How does PageRank Relate to Relevancy or Rankings? Some people believe that PageRank directly relates to rele... Read >

Google Update Austin: How to Keep Your Hotel Full

Google Update Austin: How to Keep Your Hotel Full February 2004 Many of the sites most adversely effected by the recent changes to the Google algorithm are hotel, car rental, or other regional websites. The World's Best Hotels Its hard to have the... Read >

Google Update Austin: Google Update Florida Again

Google Update Austin: Google Update Florida Again January 2004 "Wow Google just destroyed my rankings" A common line I have been told over and over again. Ever since the middle of November Google has been up to some real trickery... While this upd... Read >

Yahoo! Content Acquisition Program

Yahoo! Content Acquisition Program March 2004 Yahoo! Search Overview The new Yahoo! Search is primarily based off of a recent rewrite in the Inktomi core algorithm. The recent rewrite will allow Yahoo! to better process 3 and 4 word queries (or lo... Read >

Inktomi VS Google

Inktomi VS Google Jamuary 2004 Good Old Google Nearly every day I look at news headlines and read another article about Google. Many economist have stated Google will spark the economy. Most search engine marketers optimize with Google in mind. Googl... Read >

The All Powerful Link Myth

The All Powerful Link Myth November 4, 2004 How Much does an Extremely Powerful Link Cost? The price of links depends on a ton of things. Generally it comes down to perceived value, but the value is going to depend on many issues. Link brokers set... Read >

Website Submission: Just the Facts

Website Submission: Just the Facts May 10, 2004 (Updated November 7th, 2004) Search Engine Traffic Breakdown Over 90% of US search engine traffic is driven by Yahoo! or Google owned search technology - source: Search Engine Watch. Additionally Ask Je... Read >

The Missing Link: Selling the Link

The Missing Link: Selling the Link February 2004 McDonalds They pretty much have nothing to do with links, except that I ate there today. I changed my usual order of three McChicken sandwiches without lettuce to two McChicken sandwiches without lettu... Read >

Building Value on the Web (The Best SEO Tip EVER!)

Building Value on the Web (The Best SEO Tip EVER!) January 2004 Tricks of the Trade There are many SEO tricks which can help boost your rankings, but for the most part they are continuously changing. If you want to do search engine marketing for a li... Read >

Domain Names and Anchor Text

Domain Names and Anchor Text May 21, 2004 Branding vs Naming Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic. The truth of this... Read >

The Cost of Free Hosting

The Cost of Free Hosting February 2004 What Are The Benefits of Free Hosting Well off the start the obvious benefit is that it does not cost anything...at least there are no direct costs for the site. Who Offers Free Hosting? Anglefire GeoCities... Read >